2 Comments

1. 

   Sell Home Now on at

   Is this basically a round robin auction course ?

   In the big picture, yes. But it’s tailored for the real estate investor and for today’s market. Frankly, having reviewed it, I think just having the step-by-step-by-step laid out so clearly…the checklist and such…and the case studies…that’s worth the price alone in my opinion. I mean, from a “what’s my time worth” / business systemization standpoint.

   Just my $0.02.

   …jp

2. 

   Mark on at

   Hey,

   Just curious as to why these educational products “sell out”. I know that its not a logistics issue, as reproductions are fast and have high ROI. Im thinking its a marketing thing, which is fine but disallows me to buy products when I have the inclination. Ive rarely been in the position to take advantage of one, as I check in on this site on my own time and not “upon notification.” I dont have an email, that is checked regularly, which I would give to a website. This is purely for email preservation. Im sure JP even keeps a “newsletter free” email. Life is too hectic, and email too important to a business owner, to be clogged with newsletters. Just my thoughts. I’m interested to hear the other side of the coin…

   Hi, Mark. Great question, and here’s the honest truth: It’s almost always a salesmanship tactic to incite scarcity and fear of loss, to motivate (and increase) sales.

   Now, having said that, I’m sure there are times when other reasons exist for “selling out” or “closing up shop”. But they’re now the exception, not the rule.

   But also, I don’t really have a problem with it, and here’s why: As long as you’re not lying to do it, there’s nothing wrong with using (or even creating) scarcity or fear of loss in order to motivate someone to take action.

   If you lie to do it (and some people do, sadly) then it’s clearly just plain wrong and shouldn’t be tolerated. In fact, it should be exposed and shamed IMHO.

   But if you’re being authentic and honest about the way you do it, then “closing the doors” or setting a quantity in which you’re going to be “sold out” is really no different than putting a deadline on your purchase contract for the other party to consider and make a decision. You want to get their attention and woo them out of the “I’ll deal with it later” mindset if, in fact, they’re a viable prospect. And saying “this offer’s only good until…” is a viable way of doing this (as long as you don’t lie and keep your word).

   Consider the “limited time offer” or even the “fire sale” at the local store. It’s all basically the same thing.

   I find it interesting how many people seem to revile against limited a sale to incite urgency, but at the same time will gladly employ similar tactics without hesitation to buy/sell houses.

   I for one have no problem with salesmanship or the art of persuasion as long as it’s practiced with honesty and integrity.

   Anyway, off the soapbox now for me. 🙂 Does that make sense?

   …jp