New Case Study: Steve Cook, Nothing Held Back

Hey, guys – I’m writing this from family mini-vacation in Dallas, but I just got word from my V.A. the replay from our Steve Cook case study video conference is rendered, so you can go ahead and watch the full deal below.

And seriously, folks. This was truly an insider’s look at one how one of our industry’s most respected voices is engaging today’s market very profitably.

Through sharing, photos and Q&A he walked us through his most recent flip deal, including exactly what he’s doing differently now that’s working so well, and why.

And one unexpected bonus…he was actually closing DURING our video conference. I mean, literally, he put us on hold a couple of times so he could interact with the title company and correct the HUD. 🙂

Points of Interest with this Case Study:

  • This was an unscripted, off-the-cuff walk-through of Steve’s most recent flip deal
  • It was a light rehab sold below market value, with a full price offer in one day, but eventually sold to the eighth offer in under 60 days (yeah, in this market)
  • Estimated profit: $32,000 to $33,000-ish
  • This deal actively demonstrates a number of current-market tactics Steve’s aggressively using to get his houses sold and get paid quickly while others around him are struggling or going under.
  • The closing was literally taking place during this case study (Steve had to get off the phone a couple of times to interact with the title company)
  • We talk about how he acquired and funded the deal (w/no monthly payments) extent of “sprucing” that was necessary and why, staging (which made a HUGE difference) and how/why he liquidated it so fast.
  • This is solid, real-world, practical stuff, folks. Learn and enjoy!

3 Easy Steps…

Step 1: Enjoy the full case study…

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Step 2: Check Out “REI 2009: What’s Working Now” (Opens in New Window)

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Step 3: Please share a comment below!…


JP Moses is a roughly-hewn man-child who first got into REI after reading Rich Dad, Poor Dad back in Y2K and went full time in 2002. He's tinkered in everything from landlording to short sales to rehabs to Realtoring to REOs to notes to owner financing, blah, blah, blah...Till he finally stuck his flag deep into wholesaling and has since flipped somewhere north of a couple hundred deals.

JP's not a “guru” but also doesn't think it's a bad word. Among his core values are authenticity, creativity, big honkin' value, general fun-ness and being unshaven. He's super proud to be chief blogger guy at and host of the free REIology podcast. He also thoroughly enjoys sharing his 53 best real estate investing forms with anyone who wants them. You should totally check that out. 🙂

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Tim Cronin Reply

I saw that webinar live. I think I’d have to be much more experienced to really appreciate it, especially that problem with the HUD1.
To me it was just teaser info to get the viewer to want to buy an re investing course.
Nice try. Or it may have scared some wannabe’s away.

JP Moses Reply

Hi, Tim.

Sorry if it came off to you somehow like a teaser, or if some of it went over your head. I assure you it wasn’t intended that way at all, and personally I thought we pulled a lot of solid takeaways out of Steve’s deal. But I appreciate your candor in sharing your thoughts.

Also, in saying “Nice Try” you sound a little cynical, and I suspect you feel underwhelmed by content you’ve received from others in the REI space.

hope you’ll keep connecting here and give us the chance to prove how we do things a little differently than most.

One of my core values is to always over-deliver and give more than is expected. Stick around and I think you’ll begin to see that.

Any other thoughts on the case study above anyone?


Bilgefisher Reply

I listened to whole segment. On the outside looking in, I agree somewhat with Tim that it sounded a bit like a teaser. As someone who has been reading the forums for the past 6 months, I don’t think it was meant to be that way. I got very valuable information from the session. I appreciate you an Steve putting it together.

[rq=4190,0,blog][/rq]Lots going on

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