So one way to get real estate deals is to go out and hit the streets looking for them. It can be a tough, frustrating approach. But there’s no doubt you can get deals if you go looking for them.
Many investors (present company included) prefer to attract deals — to use a variety of marketing techniques to get your “we buy houses” message in front of the right set of motivated eyeballs.
Admittedly some marketing works very well, and some not so well. There’s something to be said for really understanding your audience before you go out and spend marketing dollars on them…
So the last week has presented me with a couple of really interesting and innovative real estate marketing tactics definitely worth sharing — and both involving the use of the postcard.
Killer Idea #1: The Mini Bandit Sign
So I was going through a stack of stuff that’s been sitting around my desk for a while now (yes, I’m a “stacker”) and stumbled upon a really cool marketing piece I’d saved.
Now admittedly I’m a total geek for good marketing. So when I come across something that really stands out, I keep it as part of my “swipe file” of good ideas. Even if I won’t use it now, if it’s a really great idea, it might just come in handy at some point.
(Btw…you can just imagine how much my wife looooooves that I collect junk mail 😆 )
So what I ran across was a 4×6 postcard originally sent to me by the Georgia REIA (not sure why since I live in TN, but anyway)…
What really stood out to me was that instead of card stock, the postcard was made of coroplast. In other words, it was made of bandit sign material.
Here, check it out…
Pretty nifty, eh? Yeah, I thought so too. A really creative idea, that definitely got my attention.
Now keep in mind this thing got REGULAR POSTAGE for a postcard.
Then it hit me: What a GREAT way to advertise “We Buy Houses!”
And it can’t be that expensive! In fact, I remember when I first got the postcard I called up a Bandit Signs company to ask them about making something similar and they said it would be no problem — and I remember thinking the price seemed remarkably affordable (although I don’t remember what it was anymore).
Admittedly I haven’t given this a try yet myself — it seems I have no shortage of great ideas stockpiled, just waiting to be exploited.
But it’s a cool enough ideat that I felt it was worth sharing with you.
Please let me know what you think about it in the blog comments.
Killer Idea #2: The 55 Second Postcard
I ran across a great little video on Scott Patterson’s Flip It Real Estate blog just a couple of days ago.
It’s extremely short, but demonstrates what I believe may be the easiest, cheapest and most effective way to include postcard marketing in your ongoing endeavors to attract motivated sellers.
Now tell me that ain’t nifty? 😎
Using real handwriting on your direct mail pieces has been PROVEN time and time again to be a powerful attention getter, with amazingly higher response rates in split tests against similar marketing pieces without handwriting.
So there you go. Two highly original ways to consider doing real estate investor postcard marketing.
Please let me know what you think about these ideas with a comment below. Thanks!