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So here’s an interesting question I stumbled upon in my Facebook inbox not too long ago. But first…

PERSONAL FACEBOOK DISCLAIMER: While an avid Facebooker indeed I am, I’m also admittedly not very good at managing my FB “inbox”, which is glaringly obvious from the screenshot below. So if you want to be FB friends, that’s great. Just ask and I’m game.  But if you send me a FB email, know that I may or may not respond, and please don’t take it personally either way.  Oh, and please don’t invite me to join the mob, leave useless trinkets or “blessings” on my wall, throw a sheep at me, ask me to join a vampire coven or to become fan of your friend’s weird band. I’m not into the games and apps – I honestly just like seeing people’s updates and making snarky remarks from time to time.  Cool? 🙂

Having said that, here’s one I noticed that’s worth sharing…

I have a question about the steps after you build your buyers list. I am trying to start 2010 off with a bang, which is why I am currently in the process of obtaining my real estate license (access to MLS and lockbox codes-I cant pass that up lol). I am steadily building a buyers list, but I have one question. When I am ready to start putting homes under contract and passing them along to my end buyers, what should I include in my email blast? I know I should include the address, price, pictures and possibly video (I hear this is a pretty good strategy), but what else needs to be in the email to make the decision a lot easier for my cash buyers? How are your emails structured? Do you use PDF's, MS Word? Any advice would be helpful...  Tiara  P.S A video on this subject would be great!

So first let me just say, it seems pretty cool to have a first name that literally means, “a woman’s jeweled, ornamental coronet.”  I’m just saying…

Now I have to be totally honest here…

Tiara’s asking a great question, but my own answer can’t be authoritative. Why?  Because while I’ve wholesaled literally hundreds of deals in my REI career (and I’m certainly no stranger to email marketing) the fact is I’ve historically fed most of my deals to my “players short list”.

See, there’s two schools of thought on wholesale buyers lists:

  • School 1: Get a big pool and fill it with as many hungry fishies as possible, drop in your bloody meat of a killer deal, and watch the feeding frenzy begin (often driven by email/fax marketing of some sort).
  • School 2: Focus on building a “short list” of local “players” whom you know personally and whose criteria you understand implicitly, and call them up one at a time when you have a hot slice of something that should fit nicely on their plate.

Now I just happen to have come up as a “School 2” guy – because frankly a lot of the dealmakers I connected with early on wouldn’t even play ball with me if I tried to play “School 1” with them.  I tried briefly, and they actually got offended.

BUT WAIT!  THERE’S MORE!…

…I also just happen to have more than a few “Option 1” buddies who’ve done very well for themselves.  And the fact is, there’s no right or wrong here.  It’s just two different approaches, and lots of folks have done very, very well with both.

So I went to one of my “School 1” friends Darren Dicke (3 time college dropout, 6 figure wholesaler, and true master at flipping deals via email) and asked him to share his thoughts.  He was actually nice enough to record a video response for us, set to the Black Eyed Peas…Enjoy…

httpvh://www.youtube.com/watch?v=GwBx-usDJjs
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A Couple of Quick Things…

First, got any more questions about email marketing your wholesale deals? If yes, chime into the comments below and I’ll see if I can wrangle Darren over here for some follow up.

Second, if you’re doing deals, I’m interested in hearing how YOU flip most of YOUR deals.  Would you share a bit?  Are you a “School 1”, a “School 2”, a hybrid, or something else entirely?

Thanks for tuning in,