Friday, May 26th, 2017

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5 Email Tricks That Flip Houses

So here’s an interesting question I stumbled upon in my Facebook inbox not too long ago. But first…

PERSONAL FACEBOOK DISCLAIMER: While an avid Facebooker indeed I am, I’m also admittedly not very good at managing my FB “inbox”, which is glaringly obvious from the screenshot below. So if you want to be FB friends, that’s great. Just ask and I’m game.  But if you send me a FB email, know that I may or may not respond, and please don’t take it personally either way.  Oh, and please don’t invite me to join the mob, leave useless trinkets or “blessings” on my wall, throw a sheep at me, ask me to join a vampire coven or to become fan of your friend’s weird band. I’m not into the games and apps – I honestly just like seeing people’s updates and making snarky remarks from time to time.  Cool? 🙂

Having said that, here’s one I noticed that’s worth sharing…

I have a question about the steps after you build your buyers list. I am trying to start 2010 off with a bang, which is why I am currently in the process of obtaining my real estate license (access to MLS and lockbox codes-I cant pass that up lol). I am steadily building a buyers list, but I have one question. When I am ready to start putting homes under contract and passing them along to my end buyers, what should I include in my email blast? I know I should include the address, price, pictures and possibly video (I hear this is a pretty good strategy), but what else needs to be in the email to make the decision a lot easier for my cash buyers? How are your emails structured? Do you use PDF's, MS Word? Any advice would be helpful...  Tiara  P.S A video on this subject would be great!

So first let me just say, it seems pretty cool to have a first name that literally means, “a woman’s jeweled, ornamental coronet.”  I’m just saying…

Now I have to be totally honest here…

Tiara’s asking a great question, but my own answer can’t be authoritative. Why?  Because while I’ve wholesaled literally hundreds of deals in my REI career (and I’m certainly no stranger to email marketing) the fact is I’ve historically fed most of my deals to my “players short list”.

See, there’s two schools of thought on wholesale buyers lists:

  • School 1: Get a big pool and fill it with as many hungry fishies as possible, drop in your bloody meat of a killer deal, and watch the feeding frenzy begin (often driven by email/fax marketing of some sort).
  • School 2: Focus on building a “short list” of local “players” whom you know personally and whose criteria you understand implicitly, and call them up one at a time when you have a hot slice of something that should fit nicely on their plate.

Now I just happen to have come up as a “School 2” guy – because frankly a lot of the dealmakers I connected with early on wouldn’t even play ball with me if I tried to play “School 1” with them.  I tried briefly, and they actually got offended.

BUT WAIT!  THERE’S MORE!…

…I also just happen to have more than a few “Option 1” buddies who’ve done very well for themselves.  And the fact is, there’s no right or wrong here.  It’s just two different approaches, and lots of folks have done very, very well with both.

So I went to one of my “School 1” friends Darren Dicke (3 time college dropout, 6 figure wholesaler, and true master at flipping deals via email) and asked him to share his thoughts.  He was actually nice enough to record a video response for us, set to the Black Eyed Peas…Enjoy…


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A Couple of Quick Things…

First, got any more questions about email marketing your wholesale deals? If yes, chime into the comments below and I’ll see if I can wrangle Darren over here for some follow up.

Second, if you’re doing deals, I’m interested in hearing how YOU flip most of YOUR deals.  Would you share a bit?  Are you a “School 1”, a “School 2”, a hybrid, or something else entirely?

Thanks for tuning in,

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About 

JP Moses is a roughly-hewn man-child who first got into REI after reading Rich Dad, Poor Dad back in Y2K and went full time in 2002. He's tinkered in everything from landlording to short sales to rehabs to Realtoring to REOs to notes to owner financing, blah, blah, blah...Till he finally stuck his flag deep into wholesaling and has since flipped somewhere north of a couple hundred deals.

JP's not a “guru” but also doesn't think it's a bad word. Among his core values are authenticity, creativity, big honkin' value, general fun-ness and being unshaven. He's super proud to be chief blogger guy at REItips.com and host of the free REIology podcast. He also thoroughly enjoys sharing his 53 best real estate investing forms with anyone who wants them. You should totally check that out. :-)

  • Great information and very simple to do. I will make sure to take action this week and send out a email to my buyers list.

    Robert Kochanski, Milwaukee, WI
    Property Match Makers
    PropertyMatchMakers.net

  • Great information and very simple to do. I will make sure to take action this week and send out a email to my buyers list.

    Robert Kochanski, Milwaukee, WI
    Property Match Makers
    PropertyMatchMakers.net

  • JP – great posts and video.

    I personally believe you can have a combination of both.

    In other words -Build that relationship with your local players and at the same time build your email list by “squeezing” your visitors before they can look at your available properties on your websites.

    The cool thing about building the email lists is that you can make money marketing other stuff. Let’s say you’ve built a big list of real estate investors looking for wholesale deals (most are wannabe investors that will never make a move – so you need to figure out how to make a profit from your marketing efforts despite most will never buy a deal from you).

    Think these people are looking for how to courses, bandit signs, voice mail numbers, etc?

    Of course they are… and we “the list owner” can earn a commission every time we refer a sale.

    And in reference to your short list of local players – maybe it’s a southern “awe shucks” kind of thing because the repeat investor buyers I’ve dealt with in the past have felt the same way.

    Again, thanks for the post – Good stuff as always-

    Derek Pierce
    .-= Derek Pierce´s last blog ..Real Estate Investing Newsletter =-.

  • JP – great posts and video.

    I personally believe you can have a combination of both.

    In other words -Build that relationship with your local players and at the same time build your email list by “squeezing” your visitors before they can look at your available properties on your websites.

    The cool thing about building the email lists is that you can make money marketing other stuff. Let’s say you’ve built a big list of real estate investors looking for wholesale deals (most are wannabe investors that will never make a move – so you need to figure out how to make a profit from your marketing efforts despite most will never buy a deal from you).

    Think these people are looking for how to courses, bandit signs, voice mail numbers, etc?

    Of course they are… and we “the list owner” can earn a commission every time we refer a sale.

    And in reference to your short list of local players – maybe it’s a southern “awe shucks” kind of thing because the repeat investor buyers I’ve dealt with in the past have felt the same way.

    Again, thanks for the post – Good stuff as always-

    Derek Pierce
    .-= Derek Pierce´s last blog ..Real Estate Investing Newsletter =-.

  • Adam

    Great video material from Darren here JP! Keeping it simple and respectful as always. I guess I’m a School 2 / Hybrid. Agressive list building but conservative mail marketing.

  • Adam

    Great video material from Darren here JP! Keeping it simple and respectful as always. I guess I’m a School 2 / Hybrid. Agressive list building but conservative mail marketing.

  • great video from darren, fun & to the point too! this is what i’m doing and now ive got more ammo to move forward in my list building and email marketing. see for me and the friends i have in this business we are on a “zero budget” and email is free! free is in our budget so any help is lotsa help thanks and j p you rock when we have success we will owe part of to you and your friends!:)

  • great video from darren, fun & to the point too! this is what i’m doing and now ive got more ammo to move forward in my list building and email marketing. see for me and the friends i have in this business we are on a “zero budget” and email is free! free is in our budget so any help is lotsa help thanks and j p you rock when we have success we will owe part of to you and your friends!:)

  • Hey thanks for the compliment on my name… up until recently I thought it sucked pretty hard lol. And this video was very helpful! Darren Dicke is amazing!

  • Hey thanks for the compliment on my name… up until recently I thought it sucked pretty hard lol. And this video was very helpful! Darren Dicke is amazing!

  • Tree-c
  • Incredible video JP. Thanks for sharing. Darren Dicke knows his stuff!

    I use email marketing alot so I appreciate this video… Apparently I graduated from School 1. But I’m looking forward to transferring over to School 2. lol
    .-= J. Lamar Ferren´s last blog ..Superbowl 2010 | Do This Before The Game! =-.

  • Incredible video JP. Thanks for sharing. Darren Dicke knows his stuff!

    I use email marketing alot so I appreciate this video… Apparently I graduated from School 1. But I’m looking forward to transferring over to School 2. lol
    .-= J. Lamar Ferren´s last blog ..Superbowl 2010 | Do This Before The Game! =-.

  • Hey JP – Great post.

    “School 2” here.

    Not to say I don't have a “School 1” list, I just find that when I turn to it, I'm opening the unknown and usually end up creating more work for myself then profits… and on rare occasions, even problems. I will say this, a few of my “School 2” guys came from my original “School 1” list. Guess that's probably enough rambling…

    Take care and keep doing your thing.

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  • Dan

    I wish to become a Gorilla Wholesaler, (sending out hundreds of 60-120 day OPTION AGREEMENTS) and to accompany this agreement with a letter to the seller, whether that seller be a FSBO or an Agent.
    Would this be appropriate?
    I understand REO's don't allow OPTION AGREEMENTS, but could this method be used here as well?
    Can you suggest verb-age which may be used to accompany this agreement in each case?
    Thanks, Dan

  • Good work my friend.Nice post.Thank you very much.i wish you success

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  • This post is such a beneficial for people to know about email tricks. Now everyone uses internet and email software for shopping or any purpose. So email marketing is an effective tool of marketing to introduce business offers by sending emails to the regular customers.